First Impressions


Social Media is a big part of most businesses these days and there is no denying or hiding from it. Even if the company you work for does not use social media, I am guessing you do be it linked in for professional networking, etc., or Facebook and G+ for both personal and work social outreach.

The reason I bring this up is for a few reasons. One, I use Facebook G+ Twitter Linkedn as well as my BLOG and Web site almost daily for our business and Marketing. Being an image maker I know as an artist and photographer the importance of how a great image makes a first impression.

So I had my portrait taken by a professional photographer and dear friend! Why? Simply because I am good but not that good to photograph myself and create an image that should be someone’s first impression of me! A good image is a part of your branding not only your business but you as a person and professional.

So I ask the question, why do so many “professionals” have terrible head shots and avatars for their web and social media presence?

Is it cost? I can only argue cost so much, simply because what everyone can and cannot afford is different. I would dare say that it is most important to put the best first impression forward.

Is it the concern that it takes too long for a great portrait? Every image in this post was taken in less than 20 minutes, be it in the studio or on location. The reality is the price paid and the jobs lost from poor first impressions are far greater than the cost of getting right!

I would say that a well lit, properly composed portrait that gives the viewer a bit of insight to you and your personality and tells the viewer about a little about you and what you do, is honestly worth its weight in gold. This is never more true than when it makes the first impression you want it to and gets them to pick up the phone to call you or the click on that email link and ask you for a quote or a meeting. It is worth every penny and I can say this because I have made the mistake of not having the right image make that first impression.

Your profile image on your website, BLOG, FB ,G+, Twitter, or whatever simply should not be a selfie from your iPhone or the like.

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